Formula 1 is one of the most prestigious and lucrative sports in the world, with billions of dollars in deals being driven by a select group of individuals who work tirelessly behind the scenes to make it all happen. These individuals are the dealmakers, the negotiators, the influencers, and the power brokers who help shape the future of the sport.
At the top of the list is Chase Carey, the CEO of Formula 1. Carey took over the reins of the sport in 2017, following the acquisition of Formula 1 by Liberty Media. Since then, Carey has been instrumental in driving new deals, expanding the reach of the sport, and securing lucrative partnerships with some of the world’s biggest brands. Under his leadership, Formula 1 has seen a resurgence in popularity, with new races being added to the calendar and increased interest from fans and sponsors alike.
Another key figure in the world of Formula 1 dealmaking is Stefano Domenicali, the President and CEO of Formula 1. Domenicali, a former team principal of Ferrari, brings a wealth of experience and industry knowledge to his role, and has been instrumental in securing new deals with race promoters, broadcasters, and sponsors. His leadership has helped to drive Formula 1’s global expansion and secure the sport’s position as one of the premier events in the world of motorsport.
Behind the scenes, there are countless other individuals who play a crucial role in driving deals for Formula 1. From marketing executives to sponsorship managers, from legal advisors to financial analysts, these individuals work tirelessly to secure the best possible deals for the sport and ensure its long-term success.
One such individual is Zak Brown, the CEO of McLaren Racing. Brown is a seasoned dealmaker with a background in marketing and sponsorship, and has been instrumental in securing new partnerships for McLaren, including a recent deal with luxury brand Gulf Oil. His ability to build relationships and negotiate lucrative deals has helped to secure McLaren’s position as one of the top teams in Formula 1.
In addition to the individuals mentioned above, there are countless other dealmakers who work behind the scenes to drive billions of dollars in deals for Formula 1. From negotiating contracts with race promoters and broadcasters to securing sponsorship deals with major brands, these individuals play a crucial role in the success of the sport.
In conclusion, the individuals driving billions of dollars in deals for Formula 1 are the unsung heroes of the sport. Their hard work, dedication, and expertise are instrumental in securing the future of Formula 1 and ensuring its continued success on the global stage. It is thanks to their efforts that Formula 1 remains one of the most prestigious and lucrative sports in the world.