Dutch Bros, the popular drive-thru coffee chain known for its delicious drinks and friendly baristas, is gearing up for a major expansion across the country. The chain’s CEO, Joth Ricci, recently revealed the company’s ambitious plans to open hundreds of new locations in the coming years.
Founded in 1992 by brothers Travis and Dane Boersma in Grants Pass, Oregon, Dutch Bros has grown steadily over the years and now operates more than 450 locations in 11 states. The chain has developed a loyal following of customers who appreciate its high-quality coffee, fast service, and welcoming atmosphere.
In a recent interview, Ricci discussed Dutch Bros’ plans to expand into new markets and increase its presence in existing ones. The company aims to open 800 new locations by 2025, with a focus on states in the eastern half of the United States where Dutch Bros is not yet widely available.
Ricci emphasized that Dutch Bros’ expansion will be strategic and carefully planned to ensure that the company can maintain its high standards of customer service and product quality. The chain will continue to prioritize hiring and training exceptional employees who embody Dutch Bros’ values of kindness, positivity, and community involvement.
In addition to opening new locations, Dutch Bros is also investing in technology and infrastructure to support its growth. The company recently launched a new mobile app that allows customers to order ahead and earn rewards, making it easier than ever to enjoy Dutch Bros’ delicious drinks on the go.
As Dutch Bros expands across the country, the chain remains committed to its core values of making a positive impact in the communities where it operates. The company has a long history of supporting local charities and organizations, and plans to continue this tradition as it grows.
Overall, Dutch Bros’ cross-country expansion plans signal an exciting new chapter for the beloved coffee chain. With its focus on quality, customer service, and community involvement, Dutch Bros is poised to become a nationwide favorite for coffee lovers everywhere.